One engine, calibrated to your business. I build the decision layer commerce and real estate businesses are missing — pipelines, reporting and AI agents that turn scattered data into one screen you can act on. Diagnosis to delivery, one senior operator.
A campaign without structure is a folder with no names. I build the architecture first — campaign hierarchy, keyword segmentation, budget logic — so your data flows where it should.
I connect Amazon Ads to your analytics infrastructure — BigQuery, Looker, custom dashboards. Every impression, click, and conversion lands somewhere meaningful. Then I act on it.
Every week there's a concrete next move — a bid to cut, a keyword to harvest, a listing to rewrite. That's what decisions look like.
I work across the data layer, the reporting on top of it, and the spend it governs — because separating them is where most agencies lose the thread.
Margin per SKU, per market, per channel — the number your ad platform can’t show you. I ran a beauty-tech e-commerce business selling across nine markets in four channels and nine currencies, and I owned the P&L, so I built exactly what I needed: BigQuery pipelines, order-level attribution, AI agents watching margin and inventory.
The first thing the data showed was that the margin everyone was steering by had been calculated wrong. Correcting it was half the gain. The other half was repricing and moving focus toward the markets that actually earned — DE and PL beat eMAG on delivery cost and product pricing — with competitor prices tracked in real time.
The business was Lumineo; the engagement ran from October 2025 to July 2026.
Whether today’s price list is selling fast enough — and where to move it before the sell-through indicator says you’re too late. Built on the same engine: inventory by unit type, absorption per m², competitor pricing, financing-schedule alignment.
Currently in development. No numbers to show yet — get in touch if this is the gap you’re looking at.
Talk about it →Every cockpit I build runs on the same engine — the part that doesn’t change between industries. Sources flow through a governed data model: raw → clean → master, idempotent loads, no duplicated numbers. On top sit forecasting and anomaly detection, then decision rules calibrated to your business — the thresholds and priorities that turn “margin dropped” into “do X by Friday.”
What sits on top is never generic. The cockpit shows one number — your operation’s fitness, not twelve charts to interpret — plus navigation: not just where you are, but what’s about to happen and what to do about it.
The engine is reusable. The calibration isn’t. That’s the work.
I'm Tomasz Kurzątkowski. For 25 years I've been turning data into decisions and ads into sales — across e-commerce, pharma, telco, and the public sector.
Directory has been my own practice since 1998. Today it points at one thing: the decision layer commerce and real estate businesses are missing — pipelines, attribution, and automated monitoring that keep the numbers honest. In e-commerce that has meant Amazon Ads governed against real margin across nine markets and four sales channels.
When you hire Directory, you get me. Not a junior, not an account layer. The person who builds the system is the person who runs it.
20% of revenue, and the GDPR-compliant Master Patient File behind it.
Data ownership, quality KPIs, and the reporting layer the network runs on.
Enterprise advisory on responsible AI and data governance.
Cross-functional transformation programmes at telco scale.
A system refined across dozens of product launches and market expansions. The same logic applies whether it's month one or year three.
Where your numbers disagree and why — platforms against the order system against the bank. I find what is mis-measured before anything gets rebuilt.
Pipelines, model and reporting built on your infrastructure, in your accounts. Reconciliation rules written down, including which system wins in a conflict.
Thresholds, alerts and decision rules tuned to how your business actually runs. The engine is reusable; this part never is.
Live dashboards, monthly strategy calls, clear attribution. Every session ends with a concrete next move — not a slide deck.
First conversation is 30 minutes and costs nothing. Tell me where your numbers aren’t driving decisions yet.
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